Labubu is a whimsical character from The Monsters, a universe created by Hong Kong-born artist Kasing Lung. Inspired by Nordic fairy tales, Labubu is depicted as a mischievous yet kind-hearted monster with pointy ears, sharp teeth, and a cheeky grin. Despite her impish appearance, she always means well, even if her actions sometimes lead to unintended chaos .
Labubu's popularity surged globally after collaborations with Pop Mart, a Chinese toy company, in 2019. Since then, over 300 different Labubu figures have been released, ranging from 3-inch vinyl figures to 31-inch "mega" editions. These collectibles are often sold in blind boxes, adding an element of surprise to the unboxing experience .
The character's charm lies in her playful design and the rich lore of The Monsters universe, which includes other characters like Zimomo, Tycoco, Spooky, and Pato. Labubu's distinctive features and endearing personality have made her a favorite among collectors and fans worldwide.
In 2025, Labubu's influence expanded beyond toys, with an anime adaptation planned to air in mid-2025, further cementing her status as a cultural icon .
Labubu's appeal continues to grow, captivating audiences with her unique blend of mischief and charm.